Site Migration, Design & Development, SEO +
All Things Fungi Festival
Search Traffic
These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.
Search Traffic & Keywords over Time
Growing nicely.
Recent spike in keywords is during the festival in 2024.
Top Keywords
You are ranking 1st for your brand name and, your product/event, and your product/event category.
Next you would want to broaden your scope for getting more fungi-loving internet users to your site.
Top Pages
Pretty straightforward
Backlinks
You have a good number of backlinks to rank well for keywords in your niche in the UK.
Keep building this number.
Proposal
Website design, development & SEO
Goals & Objectives
1. Expand online visibility for All tHings FUngi RElated in the UK
Via expanded pages
SEO
2. Increase traffic to website
Via SEO
3. Increase Ticket Demand
Via amazing design & visuals
Exciting promotion for festival and speakers
CRO (Conversion Rate Optimisation
4. Enhance navigation/experience/usability for attendees
Website navigation & info
Timetable
Map
Travel Info
Webflow
Webflow is the best plaform for web design, and offers everything you need to scale your business.
Design
We use Webflow to design and build best-in-class and scalable websites fast.
Integration
Easily connects with business tools and 3rd party software for seamless functionality.
SEO
Optimized for top search rankings with built-in and advanced performance tools.
CMS
Effortlessly manage content with dynamic collections, making updates quick and client-friendly.
Costs
Webflow CMS plan is $29 USD a month when billed yearly (approx 275 GBP a year)
Migration
We ensure a seamless website migration by preserving your content, maintaining SEO, enhancing design, and minimizing downtime.
- Content Audit: Review and organize your existing content for transfer.
- SEO Preservation: Ensure URLs, metadata, and backlinks are maintained to avoid losing search rankings.
- Functionality Testing: Rebuild or improve custom features, forms, and integrations.
- Performance Enhancement: Improve load times, navigation, and user experience.
- Data Migration: Safely transfer all data, including images, text, and databases.
- Quality Assurance: Thorough testing to ensure the new site works flawlessly.
- Redirects Setup: Implement 301 redirects for old URLs to prevent broken links.
- Launch Support: Oversee a smooth go-live process with minimal downtime.
Exceptional Design
We create top-tier, modern websites that look great and work flawlessly.
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Speaker Pages
Individual pages for participating speakers / companies / stalls.
Purpose is to boost SEO, increase interest in tickets, enhance festival experience for attendees and speakers.
Integrated Timetable & Map
Integrate the timetable and map with the website.
Users can navigate from the timetable to the speaker pages, from the map to the timetable, etc.
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Blog / Articles
Use for SEO to broaden the scope of your traffic, for reputation and relationship building, to spread your message, to use as content marketing on social media (bring people back to the website), newsletter, etc.
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Ecommerce
Enhanced promotion of tickets, accommodation and merch.
Ecommerce using existing setup.
Video Production
Create promo video for website using existing footage of 2024 festival, plus maybe supplemental material from speakers.
(Free) Interactive iNaturalist Data
Use iNaturalist data to create an interactive data visualisation.
We’re offering this for free since it's not easily affordable.
You can click on these links to see how they work- desktop only (not ready for mobile).
Keep in mind that these are unfinished prototype projects.
General SEO
We combine the best UX design with SEO best practices for sites that users and search engines will love.
- Meta Tags & Headers
- Image Optimization
- Video Optimization
- URL Structure
- Site Organization
- Internal Linking
- Mobile Responsiveness
- Page Speed
- Schema Markup
- XML Sitemap
- Social Sharing Buttons
- Local SEO
- SSL Certificate
Analytics
We use industry leading tools for regular and thorough performance and SEO quality assurance.
Timeline
Phase 1
Goal
An exciting website promoting the festival, with improved SEO, and enhanced functionality, to be launched ASAP.
Time
6 Weeks
Phase 2
Goal
Fill in more website details when available- speakers, timetable, video, etc.
Time
4 Weeks
Phase 3
Goal
Continued growth after main website launch via digital marketing strategy.
Includes continued web work, SEO, CRO, social media, ads, email marketing, etc. See Additional Info
Time
Regular / monthly plan
Costs
Website Proposal
We would typically price a project like this at over 6,000 Euro, but we understand your budget constraints and we want to make it work, hence the special discount.
Costs
6,000+ Euro = 5,000+ GBP
ATFF Special Discount
3,000 Euro = 2,500 GBP
(more than 50% discount)
Initial deposit = 1,500 GBP
Balance to be paid upon Phase 2 completion = 1,000 GBP.
Updates & Additional Costs
ATFF will be able to edit any text and images on the site, as well as easily edit and create template pages (speakers, timetable, products, blog, etc).
The site will be built with components that can be easily updated and reused year after year.
Costs for one-time website updates
Hourly rate: 100 Euro
Daily rate: 600 Euro
Regular updates
We do not charge a compulsory website maintenance fee.
Instead we offer regular updates tailored to your needs at a slightly reduced rate.
Digital marketing plans start at 1,000 Euro per month.
For ATFF, we can offer a 25% discount on these services.
Additional Info
Coordinated Strategy
Digital marketing strategies are inherently coordinated, ensuring all efforts work together seamlessly for greater impact and more efficient results.
Efficient use of time and resources
Integrating services like SEO, social media, email, and PPC reduces duplication and ensures every effort contributes to the bigger picture.
Higher quality across channels
Insights from one service, like SEO research, enhance others, such as social media and PPC advertising, creating more cohesive and impactful content.
Greater overall impact
Coordinated efforts amplify each other, producing results that far exceed what individual services could achieve on their own.
Digital Marketing Overview
Digital marketing encompasses all online efforts to promote a business, build brand awareness, and drive engagement or sales. It leverages digital channels like websites, search engines, social media platforms, email, and paid ads to connect with target audiences.
Key components
- Website Design & Development
Building responsive, user-friendly websites optimized for performance and conversions. - Search Engine Optimization (SEO)
Driving organic traffic by improving website visibility on search engines. - Conversion Rate Optimization (CRO)
Enhancing website elements to increase conversions and achieve goals. - Pay-Per-Click Advertising (PPC)
Running targeted ads for immediate results. - Content Marketing
Creating valuable content to attract and engage audiences. - Social Media Marketing
Building brand presence and directly interacting with audiences. - Email Marketing
Personalized communication for lead nurturing and customer retention. - Branding
Creating a distinctive brand identity with brand guides, logos and visual elements.
Digital Marketing Pricing
Our plans are tailored to align with your business goals, industry, and growth stage.
Every strategy is uniquely designed to maximize your impact and ROI.
Costs are directly tied to the scope of the plan.
These pricing ranges can be used as a rough guide.
Minimum Budget
Starting at $1,000 monthly.
For small businesses who want gradual growth.
- Basic digital marketing strategy
- Use limited range of digital marketing tools
- Monthly updates
- Quarterly meetings
- Performance report every 6 months
Growth Plan
Average range $2,500 - $5,000 monthly.
For medium sized businesses who want to scale up significantly.
- Mid-level digital marketing strategy
- Use mid range of digital marketing tools
- Dedicated project manager
- Monthly updates
- Monthly meetings
- Performance report every 3 months
Compete at the Top
$10,000+ monthly.
For large businesses who want to compete at the top of their industry.
- Comprehensive digital marketing strategy
- Use full suite of digital marketing tools
- Dedicated project manager
- Priority support
- Weekly updates
- Weekly meetings
- Performance report every month