Site Migration, Design & Development, SEO +

All Things Fungi Festival

Preliminary Audit

Search Traffic

These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.

Preliminary Audit

Search Traffic & Keywords over Time

Growing nicely.
Recent spike in keywords is during the festival in 2024.

Preliminary Audit

Top Keywords

You are ranking 1st for your brand name and, your product/event, and your product/event category.
Next you would want to broaden your scope for getting more fungi-loving internet users to your site.

Preliminary Audit

Top Pages

Pretty straightforward

Preliminary Audit

Backlinks

You have a good number of backlinks to rank well for keywords in your niche in the UK.
Keep building this number.

Proposal

Website design, development & SEO

Proposal Overview

Goals & Objectives

1. Expand online visibility for All tHings FUngi RElated in the UK

Via expanded pages
SEO

2. Increase traffic to website

Via SEO

3. Increase Ticket Demand

Via amazing design & visuals
Exciting promotion for festival and speakers
CRO (Conversion Rate Optimisation

4. Enhance navigation/experience/usability for attendees

Website navigation & info
Timetable

Map

Travel Info

Web Design & Development

Webflow

Webflow is the best plaform for web design, and offers everything you need to scale your business.

Design

We use Webflow to design and build best-in-class and scalable websites fast.

Integration

Easily connects with business tools and 3rd party software for seamless functionality.

SEO

Optimized for top search rankings with built-in and advanced performance tools.

CMS

Effortlessly manage content with dynamic collections, making updates quick and client-friendly.

Costs

Webflow CMS plan is $29 USD a month when billed yearly (approx 275 GBP a year)

Web Design & Development

Migration

We ensure a seamless website migration by preserving your content, maintaining SEO, enhancing design, and minimizing downtime.

  • Content Audit: Review and organize your existing content for transfer.
  • SEO Preservation: Ensure URLs, metadata, and backlinks are maintained to avoid losing search rankings.
  • Functionality Testing: Rebuild or improve custom features, forms, and integrations.
  • Performance Enhancement: Improve load times, navigation, and user experience.
  • Data Migration: Safely transfer all data, including images, text, and databases.
  • Quality Assurance: Thorough testing to ensure the new site works flawlessly.
  • Redirects Setup: Implement 301 redirects for old URLs to prevent broken links.
  • Launch Support: Oversee a smooth go-live process with minimal downtime.
Proposal

Exceptional Design

We create top-tier, modern websites that look great and work flawlessly.

Proposal

Speaker Pages

Individual pages for participating speakers / companies / stalls.
Purpose is to boost SEO, increase interest in tickets, enhance festival experience for attendees and speakers.

Proposal

Integrated Timetable & Map

Integrate the timetable and map with the website.
Users can navigate from the timetable to the speaker pages, from the map to the timetable, etc.

Proposal

Blog / Articles

Use for SEO to broaden the scope of your traffic, for reputation and relationship building, to spread your message, to use as content marketing on social media (bring people back to the website), newsletter, etc.

Proposal

Ecommerce

Enhanced promotion of tickets, accommodation and merch.
Ecommerce using existing setup.

Proposal

Video Production

Create promo video for website using existing footage of 2024 festival, plus maybe supplemental material from speakers.

Proposal

(Free) Interactive iNaturalist Data

Use iNaturalist data to create an interactive data visualisation.
We’re offering this for free since it's not easily affordable.

You can click on these links to see how they work- desktop only (not ready for mobile).
Keep in mind that these are unfinished prototype projects.

Proposal

General SEO

We combine the best UX design with SEO best practices for sites that users and search engines will love.

  • Meta Tags & Headers
  • Image Optimization
  • Video Optimization
  • URL Structure
  • Site Organization
  • Internal Linking
  • Mobile Responsiveness
  • Page Speed
  • Schema Markup
  • XML Sitemap
  • Social Sharing Buttons
  • Local SEO
  • SSL Certificate
Proposal

Analytics

We use industry leading tools for regular and thorough performance and SEO quality assurance.

Timeline

Timeline

Phase 1

Goal
An exciting website promoting the festival, with improved SEO, and enhanced functionality, to be launched ASAP.
Time
6 Weeks

Timeline

Phase 2

Goal
Fill in more website details when available- speakers, timetable, video, etc.
Time
4 Weeks

Timeline

Phase 3

Goal
Continued growth after main website launch via digital marketing strategy.
Includes continued web work, SEO, CRO, social media, ads, email marketing, etc. See Additional Info
Time
Regular / monthly plan

Costs

Costs

Website Proposal

We would typically price a project like this at over 6,000 Euro, but we understand your budget constraints and we want to make it work, hence the special discount.

Costs
6,000+ Euro =  5,000+ GBP

ATFF Special Discount
3,000 Euro =  2,500 GBP
(more than 50% discount)

Initial deposit = 1,500 GBP
Balance to be paid upon Phase 2 completion = 1,000 GBP.

Costs

Updates & Additional Costs

ATFF will be able to edit any text and images on the site, as well as easily edit and create template pages (speakers, timetable, products, blog, etc).
The site will be built with components that can be easily updated and reused year after year.

Costs for one-time website updates
Hourly rate: 100 Euro
‍Daily rate: 600 Euro

Regular updates
We do not charge a compulsory website maintenance fee. 
Instead we offer regular updates tailored to your needs at a slightly reduced rate.

Digital marketing plans start at 1,000 Euro per month.

For ATFF, we can offer a 25% discount on these services.

Additional Info

Digital Marketing

Coordinated Strategy

Digital marketing strategies are inherently coordinated, ensuring all efforts work together seamlessly for greater impact and more efficient results.

Efficient use of time and resources
Integrating services like SEO, social media, email, and PPC reduces duplication and ensures every effort contributes to the bigger picture.

Higher quality across channels
Insights from one service, like SEO research, enhance others, such as social media and PPC advertising, creating more cohesive and impactful content.

Greater overall impact
Coordinated efforts amplify each other, producing results that far exceed what individual services could achieve on their own.

Digital Marketing

Digital Marketing Overview

Digital marketing encompasses all online efforts to promote a business, build brand awareness, and drive engagement or sales. It leverages digital channels like websites, search engines, social media platforms, email, and paid ads to connect with target audiences.

Key components

  • Website Design & Development
    Building responsive, user-friendly websites optimized for performance and conversions.
  • Search Engine Optimization (SEO)
    Driving organic traffic by improving website visibility on search engines.
  • Conversion Rate Optimization (CRO)
    Enhancing website elements to increase conversions and achieve goals.
  • Pay-Per-Click Advertising (PPC)
    Running targeted ads for immediate results.
  • Content Marketing
    Creating valuable content to attract and engage audiences.
  • Social Media Marketing
    Building brand presence and directly interacting with audiences.
  • Email Marketing
    Personalized communication for lead nurturing and customer retention.
  • Branding
    Creating a distinctive brand identity with brand guides, logos and visual elements.

Digital Marketing Pricing

Our plans are tailored to align with your business goals, industry, and growth stage.
Every strategy is uniquely designed to maximize your impact and ROI.
Costs are directly tied to the scope of the plan.
These pricing ranges can be used as a rough guide.

Minimum Budget

Starting at $1,000 monthly.

For small businesses who want gradual growth.

  • Basic digital marketing strategy
  • Use limited range of digital marketing tools
  • Monthly updates
  • Quarterly meetings
  • Performance report every 6 months

Growth Plan

Average range $2,500 - $5,000 monthly.

For medium sized businesses who want to scale up significantly.

  • Mid-level digital marketing strategy
  • Use mid range of digital marketing tools
  • Dedicated project manager
  • Monthly updates
  • Monthly meetings
  • Performance report every 3 months

Compete at the Top

$10,000+ monthly.

For large businesses who want to compete at the top of their industry.

  • Comprehensive digital marketing strategy
  • Use full suite of digital marketing tools
  • Dedicated project manager
  • Priority support
  • Weekly updates
  • Weekly meetings
  • Performance report every month