Site Migration, Design, Development & SEO

MyPilz Timelapse Consultancy

Inspiration

Goals

  • High quality timelapse capabilites for MyPilz
  • Promotional assets for MyPilz & Pilzfespiele
  • Increased social media engagement and reach for MyPilz & Pilzfestpiele

Objectives

  • Timelapse library of mold strains
  • Timelapse consultancy & documentation tailored for MyPilz
  • Asset library for MyPilz & Pilzfestspiele
Inspiration

MyPilz timelapse library of mold strains

  • Top down, centered timelapse of fungi strain growing in agar petri dish
  • 100s-1,000s of strains
Inspiration

Timelapse consultation and documentation

  • Initial equipment & setup
  • Regular timelapse consultancy with MyPilz staff
  • Documentation
Inspiration

Asset library for MyPilz & Pilzfestspiele

Use on social media, website, ads, promotions, pitches & presentations

  • Timelapse library of 100s of mold strains

MyPilz Mold Library - Videos

MyPilz Mold Library - Photos

Slime Mold Timelapse

Other Fungi Storytelling

Inspiration

Costs

400 -500 for a day

  • First, we make an equipment / software list, MyPilz needs to order that.
  • Once that equipment is there, we can start with regular meetings to get timelapse capabilities happening.
  • Month 1, $1,000
    goal is, create 1st timelapse
    weekly 1 hour meetings / lessons.

    create documentation to match lessons
  • Month 2, $500
  • month 1

MyPilz Mold Library - Videos

MyPilz Mold Library - Photos

Slime Mold Timelapse

Other Fungi Storytelling

Inspiration

BioMicroWorld

These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.

(Accurate numbers are available via Google Analytics)

Inspiration

Dasha Plesen

These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.

https://dashaplesen.com/https://www.instagram.com/dashaplesen/
Inspiration

Laronstonev

These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.

(Accurate numbers are available via Google Analytics)

Inspiration

Micropia

These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.

(Accurate numbers are available via Google Analytics)

Inspiration

Wim van Egmond

These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.

(Accurate numbers are available via Google Analytics)

Inspiration

Youtube Playlist

These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.

(Accurate numbers are available via Google Analytics)

Inspiration

Equipment, Hardware & Software

In order to create highquality timelapse, we recommend the following

  • DSLR Camera
  • SD Card (?)
  • Macro Lens (maybe?)
  • Tripod (top down)
  • Lights
  • Black velvet background
  • Adobe After Effects and Media Encoder
  • External hard drive 1Tb+
  • Battery charger
  • ...Cables

Competitor Analysis

Website Design

Organization & Site Structure

Proposal

Phase 1 - Redesign

Proposal Phase 1 - Redesign

Phase 1

Goal: A sophisticated and clear site that enhances existing content and communicates to visitors that you are an industry leader.

Time: 8-12 Weeks

1. Full site redesign
There is considerable traffic already, but a fresh look & feel is needed to be more competitive and turn visitors into enquirers.

2. Site migration to Webflow (150-200 pages)
Build new site on Webflow using the existing content.
Webflow is the best platform for web design.

3. SEO & Site Organization
Foundational SEO

4. Set up key analytics
Google Analytics
Google Search Console
Ahrefs

5. Translation & localization
Use Webflow or Weglot

Proposal Phase 1 - Redesign

Design BEnchmarks

Proposal Phase 1 - Redesign

Design Benchmarks

www.cnctech.com

We recently did a site redesign for CNCtech (not an SEO package).

Proposal Phase 1 - Redesign

AI Generated Imagery

Visual element

(Preview only)

Proposal Phase 1 - Redesign

Logo Animation

Visual element

Proposal Phase 1 - Redesign

General SEO

We combine the best UX design with SEO best practices for sites that users and search engines will love.

  • Keyword Research & Placement
  • High-Quality Content
  • Meta Tags & Headers
  • Image Optimization
  • Video Optimization
  • URL Structure
  • Site Organization
  • Internal Linking
  • Mobile Responsiveness
  • Page Speed
  • Schema Markup
  • XML Sitemap
  • Social Sharing Buttons
  • Local SEO
Proposal Phase 1 - Redesign

Analytics

We use industry leading tools for regular and thorough performance and SEO quality assurance.

Proposal Phase 1 - Redesign

Translation + Localisation

via Webflow

Translation: Translating your website increases visibility in search engines for non-English-speaking audiences, expanding your reach to global markets.

Localisation: Localisation not only adapts content for cultural relevance but also improves SEO by optimizing server locations and targeting country-specific domains, boosting visibility to local audiences.

Proposal Phase 1 - Redesign

Translation + Localisation

via Weglot

Translation: Translating your website increases visibility in search engines for non-English-speaking audiences, expanding your reach to global markets.

Localisation: Localisation not only adapts content for cultural relevance but also improves SEO by optimizing server locations and targeting country-specific domains, boosting visibility to local audiences.

Proposal

Phase 2 - SEO Boost

Proposal Phase 2 - SEO Boost

Phase 2

Goal: An additional on-site SEO boost covering new content and pages.

Time: 4 Weeks

1. On-site SEO boost
Keyword research
Keyword enrichment via meta tags
Match competitors pages & keywords
Location pages
Articles
+More

Proposal Phase 2 - SEO Boost

Keyword Research & Placement

Meta tags are part of the page preview you see in search engine results, and need to be unique and keyword-rich.

Research what keywords are relevant to your services, and how to put them into context on your site.

Proposal Phase 2 - SEO Boost

MAtch your competitors

Research what pages & keywords bring traffic to your competitors and match them.

This is a big component and can't all be done in one go (like articles).

Proposal Phase 2 - SEO Boost

Location PAges

Rank for location-based search terms, and rank better when users are searching from those locations.

Proposal Phase 2 - SEO Boost

Articles

Create "articles" that allow you to rank for more keywords and from a different angle than the services pages.

Proposal

Phase 3 - Continued Growth

Proposal - Phase 3 - Continued Growth

Phase 3

Goal: Continued growth.

Time: Monthly plan

Monthly Growth Plan could contain a combo of the following, we would discuss this based on priorities and strategy.

Off-site SEO
Create backlinks to build authority
Google Business profile
Reviews

On-site SEO
Eg. Create more articles (keep increasing keywords and potential reach)

Social Media
Regularly publish posts that boost brand awareness

Ads
Supplement traffic with ad clicks for immediate but short-lived results

Costs

Costs

Colonial Site Proposal

Scope covers site migration, design & development, plus additional on-site SEO package, delivered within 12-16 weeks.

Phase 1: Site Migration, Design & Development
8 - 12 Weeks
$10,800

Phase 2: SEO Package
4 Weeks
$6,300

Phase 3: Continued Growth
Monthly plan
Costs & scope to be discussed.

Total
= $17,100

50% deposit, 50% upon completion
($8,550 deposit, $8,550 upon Phase 2 completion)
Growth plan to be discussed.